which blogging platform is right for your business? (series)

I recently wrapped up a five-part series on blogging platforms for Neighborhood Notes that focused on categories like ease of setup and integration, theme options, ease of use and updating, plugins, SEO tools, security, mobile capabilities, and price as well as other considerations for a variety of popular platforms.

I spoke to multiple web developers and designers about platforms like WordPress, Blogger, Tumblr, open-source options (like concrete5, Drupal and Joomla), and custom-built sites to find out the kinds of tools each offers for small businesses.

To read this series you must be a subscriber of Local U, Neighborhood Notes' small business education center, but for a preview, read an intro to the series as well as an excerpt of the first article on WordPress.

which blogging platform is right for your business? wordpress (part 1)

Just as you have tools to manage your finances, marketing, inventory and, hopefully, social media, simply put, a blog is an online content management system (CMS).

It can be personal place in a professional world where you, the owner, can put a human face on your business, share opinions and insight, and create a dialogue with consumers. It’s your place to say what you want directly to your consumers while improving your rank in search because you’re creating content that’s relevant to your business. That may be another topic altogether, but just know it’s an outlet for you to reach and interact with potential and current consumers by sharing content, which’ll ideally show off the fact that you’re an expert in your field or maybe even a tastemaker or trendsetter.

The blogging software is the actual tool that manages this content (and enables you to edit and publish from a central interface), turning your words, thoughts, ideas, photos, videos and anything else you want to post into a format that’s easy for consumers to read and, if you’re using SEO properly, find too (because you’re also speaking the language of the Internet).

Of course, you do have choices—many choices. So, which blogging platform is right for you?

This week in Local U, NN's online small business education center, we're kicking off a series exploring the pros and cons of different blogging platforms. Whether you're concerned about ease of setup and integration, theme options, ease of use and updating, plugins, SEO tools, security, mobile or tablet capabilities (including apps for publishing), or price, we're here to help you find the best match.

First up: A look at WordPress.

While Blogger, Tumblr or any other number of blogging software names might sound familiar to you, there’s one platform that is truly ubiquitous: WordPress.

The free, open-source blogging software and content management system has been powering websites and blogs for more than a decade now, and today there are almost 70 million WordPress sites in the world, from The New York Times to Forbes to the NFL and countless tech and pop culture blogs.

“WordPress is a nice solution for a small business website,” says Mathew Simonton of Formic Media, a search engine marketing agency for small businesses. You can build your entire site (blog included) on the WordPress platform or extend your current presence with a WordPress blog installation, he explains.

“With WordPress, you have two options,” explains Jennifer Rana of Made by Finch, a Portland-based website and graphic design studio that develops WordPress blogs and sites: A WordPress.com account is free and fully hosted by WordPress.com (plus, for a small fee, you can pay for a unique URL), or you can download the WordPress software (available at WordPress.org) and install it on your own site (aka self-hosting). Read more on the nitty-gritty details.

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Subscribe to Neighborhood Notes' small business education center, Local U, to read the rest of this article as well as follow our series on blogging platforms.

what to do if someone steals your logo online

Imagine opening your email in the morning to find two messages—one from a designer in Denmark and another from South Africa—and both friends have inadvertently similar warnings for you: They’ve each just seen your logo—or one that’s unmistakably similar to yours.

Whether an unauthorized reproduction of your brand’s identity is spotted in two continents on one day, or a child from a village in Kenya is wearing your local balloon company’s logo embroidered on his shorts, you should understand the importance of protecting your business or product name with a trademark.

You've likely invested time and money to generate an identity for your brand and to trademark it, but the reality is, no one is going to protect it for you. You are required to police the use of your trademark and that means being proactive and on the lookout for rip-offs of your logo online.

This might sound like an impossible task so we’re going to provide you with a few tips to help you protect your brand in a digital world.

Finding Infringing Trademarks Online

Graphic designer Jeff Fisher of LogoMotives is a model of vigilance. And, he’s very open about publicly sharing appropriations of his design work in a gallery he dubs “Rip-offs and Unauthorized Usage.” Continually updated, the Facebook album contains some 150 photos and stories. The detailed examples illustrate his process to protect his designs and clients and are an invaluable resource where others can learn how to protect their brand.

So, how does Fisher discover infringing content on the web?

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Subscribe to Neighborhood Notes' small business education center, Local U, to read the rest of this article, and once you're a member, you can read up on the rest of NN's trademark resources.

how to trademark + protect your business name or ideas

You’ve officially decided to follow your dream.

Whether you’re ready to reveal the product you’ve been meticulously developing in your workshop or studio to the world, or you’re ambitiously opening your own restaurant, bar, bakery or boutique, you should step back a moment and consider the name of your product, business or service from a legal perspective—you’ll thank yourself later.

There is definitely a cost to choosing the wrong business name, which is exactly what two Portland bar owners have become acutely aware of since opening their northwest kitchen and lounge almost two years ago. The lesson Sepal Meacham and Josh Johnson (of the recently renamed Paymaster Lounge) would like you to take away from their experience is that you can easily save yourself undue stress, as well as wasted time, money and energy, if you take basic trademark law into consideration when selecting your business’ name.

Even if you’ve had the perfect name in mind for years, you’d be wise to pay attention to the following advice before you publicly brand yourself under that moniker. And if you don’t necessarily have that name picked out, pay attention so you can do it right the first time.

Determine If Your Product Is Eligible For a Trademark

But first, what is a trademark?

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Subscribe to Neighborhood Notes' small business education center, Local U, to read the rest of this article as well as two more about frequently asked trademark questions on international registration and how long it takes to receive a trademark.